Facebook published earlier today that they were excited with the initial performance of the App Center for developers. The also shared the following results:
- Driving more installs.
The App Center is now the second largest source of installs for apps and games on Facebook. Over 150M people used the App Center in the past month, and it’s driving 2.4 times more installs than the old apps and games dashboard.
- Highly engaged users.
Users that install an app from the App Center are 35% more likely than the average user to return to the app the following day and 17% more likely to return within a week.
- New opportunities for developers.
The App Center is helping make small and medium sized developers more successful with Facebook. It generates over 30% of the total installs for many high quality web apps, and some social iOS and Android apps are receiving thousands of additional mobile installs every day.
How effective or true are these statements to you? For me, the answer is “I don’t know!”. This is because I did not track from where the traffic are coming.
It is good to see that Facebook Dev Team is aware of the situation and now a new way is provided to use to measure App Center installs using the fb_source parameter: fb_source=appcenter. According to Facebook, they are also working to improve our App Center reporting in App Insights.